In this article we will be demonstrating the consumers power and what is behind a successful product/tool. Moreover, how big brands will benefit releasing unfinished product and what is the idea behind it.
By releasing this project in unfinished format, the users, customers or the public can benefit by adjusting to their needs. Moreover, it would be us that will use this wave project and by getting our feedback, Google would be able to meet our demands. They also will benefit a lot through marketing in terms of the name Wave going around before it has been published. Google can find out more information about their audience in terms of where they are based, what age group etc. By collecting this information Google will have advantage as it they will become more competitive.
Google is aiming us to test their project for them so they can come out with new ideas in order for them to improve their unfinished product. Furthermore, they want us to lay the red carpet by telling everyone that we have used this great thing that is coming out. They also expecting less cost, as we are marketing, testing and readjusting it to our needs.
For example, couple years ago when Wii sport console game was released, the control pads had wires attached to it, then users started complaining about it as it is very difficult to play sports game with a wired control pads. In this case what Wii did was to arrange a focus group, where they came up with the idea that it should have wireless control pads. Wii is now one of the successful product in the game consol industry.
However we are collaborating and cooperating with Google as Google is expecting to save money and build trust with their clients and not ruing their brand image. In addition, comparing Google business model to other big brands such as Apple they operate differently as Apple has control of everything, whereas Google lets the users develop the product further.
I will be giving examples of products/tools which rely on collaboration and are distributed free for the users to use it for everyday use in terms of communication, search engine or making their opinion heard.
Facebook- is the biggest social network at the moment, it allows the public to collaborate and cooperate in variety of ways such as setting up a group. For example, the Middle East demonstration had Facebook as one of their main communication tool.
Twitter is a website where you can collaborate and cooperate with others by sharing ideas. Similarly, Twitter is used to promote products, operates like email marketing where you can send content, survey, send personal messages and promote all in one day.
Our third example is Blackberry Messenger, it gives the Blackberry users a quick, easy way to send instant messages to each other using their Pin codes. It’s free and unlike email, users can carry on several conversations at the same time. They can also chat in a group, see their contact’s availability, send file and track message status while you are on the move. This is a very effective way of collaborating and cooperating with users who you know and share common interests.
Overall, this works in today’s market, as we consumers are becoming more demanding. By getting our point of view company’s can improve their unfinished products and get the sense of what we want and as consumers it is great to always be involved in such great product.
Google expects these people to contribute on their product, by demonstrating to a set audition. Google are showing the effort to make this work and as they have a big brand, the people will feel special being invited to the presentation and work close with a big company. Google is expecting these people to collaborate and cooperate with them in return achieving a product that meets users needs.
Furthermore, if the users don’t read the Wave it appears with yellow color, edited and read parts it appears in green. However, this is unfinished product, pear in mind that it can have more functions later on.
We have learned that collaboration and cooperation, are very important in today’s word, as we are in economic crisis is good to maintain the cost, by working with others and putting different ideas into one and having the same goal. We learned that collaboration and cooperation there is always benefits in it no matter what side you are in and you always learn from others working with them.
Hope you all enjoyed reading the article. More articles will be posted.