Monday, 28 February 2011

What are the benefits of cooperation & collaboration in todays world?

The article is based on a video that we watched, as a photographer is important to understand the different between cooperation and collaboration. In addition, we have answered other questions to show our understanding.

In this article we will be looking at these questions based on the video and in general. Furthermore, we will be explaining the users contribution in cooperating and collaborating everyday without them knowing it.

Cooperation means working together so both of our needs will be met, for example as photographers we advised our clients to dress smart for their Photos. The clients are cooperating by dressing smart, which will make them look professional and stylish.
As a photographer I will get the satisfaction of making the client happy and getting more experience working with customers. Whereas collaboration means working together to create something big outcome for example what we do at the soctech, we all working on different tasks to achieve one big outcome.

The dogs are cooperating with the shepherd as they have been trained to follow orders. However, dogs are unaware of the aims of the extreme shepherding, it would be extremely hard to do without them as the dogs are the part of the plan. The shepherds and the camera crews are collaborating and they are aware of the aims of the project.

In this case sheep’s are just trying to follow their sheep leader, as we know sheep don’t like being separated from the pack.

The shepherds in this video are very experienced they have one of the best shepherds in the world. With their variety of skills they learned how to be patient as this is an advantage working with sheep or any animal. However, with these skills working with sheep in this unusual situation makes it more enjoyable and learning curve on how a sheep behaves.

In this case not everyone, as it involves many animals which makes it difficult to communicate with. The best way to communicate with animals is by getting another animal that they respect and are little bit scared of. Having a dog that’s been trained and obeys the shepherds orders, will allow you to have a goal and successful outcome. The goal are set by shepherds and camera crew. They are communicating with their devices to achieve their goal so their collaborating and cooperating in this case is by having the sheep running around without understanding the goal and the dog is just doing their daily routine.

After watching this video couple of time we realised how interesting it is and how branding message is hidden. You don’t realise it is a Samsung promotion until the very end while you are still amazed. However, Samsung did not spend money on marketing, they let us do the job for them by sharing the video with friends and family members by emailing them or tagging them on the video. This is another example of collaborating and cooperating without us knowing it, but somehow everyone is benefiting in this video, the shepherds are by showing their skills and getting recognition all over the world, camera crew are showing their great idea and knowledge of using technology, whereas we benefiting by sharing with others and having the feeling that it had been generated by farmers, shepherds and encourage the public to do the same or who ever finds it interested.




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